Not Comics: Four Square Stores

One of New Zealand's nationally recognised icons, the Four Square man was created by the Foodstuffs advertising department in the 1950s. The Four Square chain of stores were established by Foodstuffs founder J. Heaton Barker to combat grocery chain stores of the day who were threatening the livelihood of independent grocers in Auckland. Four Square stores currently have over 280 stores across New Zealand.

The Four Square man initially appeared in newspapers and newsletters before graduating to other forms of advertising and becoming synonymous with the Four Square brand.

The following colouring book was part of a 1967 promotional competition and depicts astronauts enjoying popular Four Square products in a futuristic environment.