Parade Magazine Gallery

Selection of covers from Australian magazine Parade published during the 1950's. Cover artists are largely uncredited although I believe the first 5 years were illustrated by Frank Stackpool with John L Curtis his successor. Australian cartoonists/illustrators Stan Pitt, and  Virgil Reilly also contributed covers during the magazines lifetime. View previous parade magazine cover galleries here, here, here, and here.

 

 

Parade Magazine

Selection of covers from Australian magazine Parade published during the 1950's. Cover artists are largely uncredited although I believe the first 5 years were illustrated by Frank Stackpool with John L Curtis his successor. Australian cartoonists/illustrators Stan Pitt, and  Virgil Reilly also contributed covers during the magazines lifetime. View previous parade magazine cover galleries here, here, here, and here.

Parade Magazine Cover Gallery

Selection of covers from Australian magazine Parade published during the 1950's. Cover artists are largely uncredited although I believe the first 5 years were illustrated by Frank Stackpool with John L Curtis his successor. View previous parade magazine cover galleries here, here, and here.

Stamina Clothes - Walter Lacey Jardine

 
The following advertisements featured in Australian magazine Parade during 1950's and 1960's for Stamina Clothes. I could easily imagine these being presented to the clothing executives in a Don Draperesque presentation. Several of the illustrations are signed by Walter Lacey Jardine (1884 - 1970) and I would likely attribute them all to him. Jardine showed an early aptitude for art and apprenticed at 12 years of age with newspaper artist J. H. Leonard. For the next twenty years Jardine worked in newspapers contributing full page black-and-white illustrations for the Sydney Star (Sun from 1910). 

After a successful career as a commercial artist in Australia, Jardine went to America in 1923 and became famous for his pen-and-ink drawings on scraper-board. Jardine quickly found commercial illustration work for Hearst’s Cosmopolitan Magazine, Good Housekeeping, The American Legion and Motor Magazine. Jardine also worked in advertising with clients that included Durant Motors Inc., General Motors Corporation and the Packard Motor Car Co., E. R. Squibb & Sons (toothpaste) and York Manufacturing Co. (refrigerators).

Returning to Australia in 1928 Jardine opened a studio and worked primarily freelance until the 1950's where he took up teaching by correspondence with the Art Training Institute in Melbourne. From 1945 to 1959, Jardine in partnership with W.F Paterson created the company Walter Jardine Advertising Service (later Jardine, Paterson & Co). Jardine worked into his retirement designing a set of postage stamps at age 80. Jardine passed away in 1970 at age 96.

  

These last two illustrations depict Jardine's variations on a similar theme.

Source: http://adb.anu.edu.au/biography/jardine-walter-lacy-10615

Parade Magazine

I previously featured Parade magazine here and a gallery of Tom Bishop Parade covers here.